What happens to a draft asset once it is approved?

Once a draft asset is approved, it transitions into a state where it is considered active and usable. This means that the asset becomes live and can be used in marketing campaigns or made accessible to the audience. The approval signifies that the asset has met the necessary criteria and standards for deployment, allowing marketers to leverage it for their initiatives effectively.

In contrast, options that suggest the asset becomes archived, remains in draft mode, or can be edited freely do not accurately reflect the approval process. Archiving is typically a separate action meant for assets no longer in use, while remaining in draft mode would imply that the asset is still under review and not ready for engagement. Similarly, editing after approval is generally more restricted to maintain the integrity of the asset.