Marketo Engage Professional Practice Test

Question: 1 / 400

What happens to Unsubscribed people in Marketo?

They receive all marketing emails

They can receive only operational emails

In Marketo, people who have unsubscribed from marketing communications can still receive operational emails. Operational emails are typically related to account management, transactional notifications, or other important information that does not fall under the category of marketing communications. This distinction is important because it ensures that unsubscribed individuals can still receive critical information regarding their interactions or transactions with a company, while respecting their preferences for marketing content.

The implication of this is that unsubscribed individuals remain in the database for operational communication purposes but are excluded from marketing campaigns. This helps maintain compliance with regulations regarding email communications and user consent while still allowing important updates or necessary information to reach the individual.

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They are deleted from the database

They are permanently blocked from all emails

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