How can users create a new email template in Marketo?

Creating a new email template in Marketo is effectively accomplished by utilizing the Email Editor with rich media. The Email Editor provides a user-friendly interface that allows users to design and customize their templates visually, enabling the use of different elements such as images, text blocks, and layout options without needing extensive coding knowledge.

The editor supports rich media, which includes features like images, buttons, and dynamic content. This accessibility is especially beneficial for marketers who may not have technical expertise but need to create engaging and visually appealing emails. In contrast, other options, such as accessing the API to code the template or embedding HTML directly into the database, involve more complex technical processes that are not aligned with the standard approach for creating templates in Marketo. Importing from an external source might not provide the customizability and integration immediacy that the Email Editor offers, making it less suitable for creating new templates directly within the platform.