How does Marketo manage email delivery according to Recipient Time Zone?

Marketo manages email delivery according to the recipient's time zone by sending emails at the local times of the recipients with necessary adjustments. This approach ensures that emails arrive in the recipient's inbox at an optimal time, which is crucial for maximizing engagement and open rates. By sending emails at tailored times based on each recipient's time zone, Marketo enhances the chances that recipients will read the emails when they are most likely to do so.

This practice is important for global campaigns where recipients may be spread across different geographic areas. Sending emails at a fixed global time would not take into account the local times of recipients, potentially leading to recipients receiving emails during off-hours, which can lower engagement rates. Similarly, delaying emails until the next business day does not account for the immediacy that might be needed for timely marketing messages. Allowing recipients to choose their preferred delivery schedule provides some level of customization but does not reflect the automated capabilities that Marketo offers to optimize delivery based on actual time zones.