How is 'User Management' structured in Marketo?

User management in Marketo is structured by defining roles and permissions based on responsibilities. This approach ensures that each user has access tailored to their specific job functions and responsibilities within the organization. By creating specialized roles, Marketo allows for granular control over what features and functionalities each user can access, which is essential for maintaining security and ensuring that individuals can effectively manage their tasks without unnecessary access to information that doesn't pertain to their work.

This model supports collaboration among team members while protecting sensitive data and functions within the platform. For instance, a marketing manager may need different access privileges compared to a content creator or data analyst. By aligning roles directly with responsibilities, organizations can optimize their workflows and improve the overall management of marketing operations.