How many components are there in a Smart Campaign?

A Smart Campaign in Marketo is designed with four key components that work together to execute automated marketing tasks. These components are crucial for ensuring that the campaign operates effectively and achieves its goals.

1. Smart List: This is where you define the audience for your campaign. It uses criteria to segment contacts based on their attributes or behaviors, such as engagement history or demographic information.

2. Flow: The Flow element contains the actions that will be taken on the audience defined in your Smart List. This can include sending emails, adding or removing tags, or other automated tasks that drive the campaign forward.

3. Schedule: The Schedule component allows you to set specific timing and triggers for when the campaign should run. This could be an immediate execution or a scheduled time in the future.

Each of these components plays an integral role in how a Smart Campaign functions, allowing marketers to automate and personalize their outreach efforts. Understanding these components is key to leveraging Smart Campaigns effectively.