How would you describe a Program in Marketo?

In Marketo, a Program is best described as a collection of related assets and campaigns. Programs are designed to manage and organize marketing activities around a specific objective or theme, such as running a webinar, nurturing leads, or launching a product. Within a Program, you can include various assets like emails, landing pages, and forms, as well as campaigns that help execute the overall strategy. This structure allows marketers to coordinate efforts efficiently, track performance, and analyze the impact of their marketing initiatives in a cohesive manner.

Each Program can utilize various channels and can be configured to support different types of marketing campaigns, making it an essential component for ensuring consistency and effectiveness in marketing efforts. By grouping related assets, Teams can streamline workflows and maintain a clear focus on their overarching goals.