What are Campaigns in Marketo designed to do?

Campaigns in Marketo are specifically designed to accomplish particular marketing goals using defined assets. Each campaign encompasses various marketing strategies and tactics that are targeted toward achieving outcomes like lead generation, customer engagement, or event promotion. By utilizing assets such as emails, landing pages, and forms within the campaign, marketers can tailor their efforts to reach specific audiences and measure the effectiveness of these efforts.

This focus on achieving specific goals distinguishes campaigns from other functions in Marketo. While managing user access, providing analytics, and simplifying lead generation are important components of the platform, they don't capture the fundamental purpose of what campaigns are intended to do. Campaigns integrate various marketing assets and workflows to drive targeted actions and measurable results, making them a central feature in executing marketing strategies effectively.