What are two examples of ready smart lists in Marketo?

Choosing "Marketing Banned" and "Unsubscribed" as examples of ready smart lists in Marketo is based on the way these lists are fundamentally utilized within the platform.

"Marketing Banned" contains leads who have been marked as not to receive marketing communications, often due to specific compliance or preference management reasons. This smart list is essential for ensuring compliance with regulations and maintaining a positive brand reputation by respecting individuals' communication preferences.

"Unsubscribed" includes contacts who have opted out of receiving emails, which is a critical aspect of email marketing strategies. Maintaining a clear understanding of unsubscribed individuals helps marketers avoid sending unwanted communications, thereby upholding trust and compliance with email regulations.

Together, these two smart lists serve distinct but important roles in managing contact preferences and ensuring effective marketing practices. The focus on compliance and management of active versus inactive participating contacts distinguishes them as effective ready smart lists in Marketo.