What constitutes Possible Duplicates in the system?

Possible Duplicates in Marketo Engage are defined as records that share the same email address and can be merged. This is primarily because each individual should have a unique email address to ensure proper communication and marketing outreach. When two or more records with the same email address exist in the database, they can often represent the same person or entity, which is why they are considered duplicates.

When records are identified as Possible Duplicates, it suggests that they can be combined into one single record to maintain data cleanliness and coherency, eliminating confusion and redundancy. This enhances the accuracy of targeting and reporting within marketing campaigns.

The other options, while they may represent different scenarios in the database, do not meet the criteria for Possible Duplicates. For instance, records with different email addresses represent distinct contacts rather than duplicates. Similarly, single records with multiple names or unrelated contacts do not fall under the definition of duplication since they do not share the key identifier, which is the email address, and therefore do not pose a risk of confusion in communications or data management.