What defines Bounced Email Addresses in Marketo?

Bounced email addresses in Marketo refer to emails that could not be successfully delivered to their intended recipients. This typically occurs for a variety of reasons, including the email address not being valid or the recipient's inbox being full. The specific designation of 'Email Invalid' signifies that the email address is undeliverable, which is why this option accurately characterizes bounced email addresses.

Understanding this classification is essential for maintaining a clean and effective email marketing list. Regularly tracking bounced addresses helps marketers focus on sending communications to recipients that have an active and valid email presence. In contrast, options that relate to emails marked as spam, active valid email addresses, or manually unsubscribed emails do not fall under the definition of bounced emails and point to different aspects of email marketing management.