What designation is perceived as a determinator for success for a channel?

The designation that is perceived as a determinator for success for a channel is "Attended." This status indicates that individuals not only expressed interest by signing up or registering for an event or webinar but actually participated in the event itself. Attendance is a strong indicator of engagement, as it reflects that the audience was compelled enough to devote their time and attention, which is essential for building relationships and fostering conversions.

When someone attends an event, they are likely to have absorbed valuable information and potentially developed a more favorable view of the brand or product being presented. This level of interaction can lead to increased loyalty, greater brand awareness, and higher chances of downstream conversion—making it a critical metric for assessing the effectiveness of a marketing channel.

In contrast, just being signed up, registered, or engaged does not necessarily equate to actual participation. These aspects measure interest or potential, but attending signifies a genuine commitment that can drive measurable outcomes, making it a more reliable indicator of success in the marketing effort.