What do event follow-ups in Marketo primarily focus on?

Event follow-ups in Marketo primarily focus on engaging attendees post-event for conversion. After an event, it's crucial to maintain the momentum and interest generated during the event by reaching out to attendees. This process often includes sending personalized emails, sharing event highlights, providing additional resources, and nurturing leads to foster relationships that can lead to conversions.

Engaging attendees post-event can help in assessing their interest levels, addressing any questions they may have, and guiding them through the customer journey toward becoming a paying customer. By leveraging the information gathered during the event and using targeted messaging, marketers can tailor their follow-ups to meet the specific needs of these attendees, ultimately enhancing the chances of converting them into customers.

The other options do not align with the primary goals of post-event engagement. Increasing product prices for new customers does not serve the purpose of follow-up after an event. Deciding on the location for future events is more about logistics and planning rather than attendee engagement. Analyzing competition among vendors, while important, does not relate to directly nurturing the leads and contacts developed during events. Thus, option B accurately captures the intent of event follow-ups in Marketo.