What does Marketing Activities encompass?

Marketing Activities includes a broad range of components that are essential for executing and managing marketing efforts within Marketo. Specifically, it encompasses programs, campaigns, and campaign folders, as these are integral to organizing and deploying marketing strategies. Programs serve as containers for different types of marketing activities, allowing marketers to define and manage aspects of their efforts like email sends, event management, and lead scoring.

Campaigns are often subsets of these programs, focused on specific objectives or targets, while campaign folders help in organizing the various campaigns and programs for better management and reporting. This hierarchical structure allows for effective tracking and execution of marketing activities, ensuring that every initiative taken aligns with the overall marketing strategy.

While landing pages, email templates, and other tools listed in other options are components within the broader marketing framework, they do not encompass the organizational strategies that define Marketing Activities as integrally as programs, campaigns, and folders do.