What does Marketo send instead of email or landing page templates?

In the context of Marketo, the platform offers "Samples" instead of traditional email or landing page templates. These samples serve as a guide for users, providing insights into the structure, design, and elements that can be utilized in crafting their own communications. This approach allows marketers to visualize and conceptualize how their emails and landing pages can be constructed, enabling them to customize and create assets that align with their brand and campaign objectives.

Samples can include examples of various types of emails or landing pages that showcase best practices in layout, content, and functionality. They are particularly valuable for users who may be new to Marketo or those looking to refresh their existing assets.

Other options like editable assets imply that users can directly modify existing templates, whereas demo content typically refers to illustrative examples that may not be directly used for campaigns. Previews suggest a look at how an asset will appear when sent, but do not provide the structured guidance of samples. Thus, "Samples" is the best choice as it encapsulates the idea of offering showcase examples to inspire and inform marketers in their creation of tailored content.