What does Person Cadence indicate?

Person Cadence refers specifically to the personalized timing and frequency of messages that an individual should receive in a marketing effort, especially in relation to upcoming campaigns or 'casts.' This concept helps marketers determine when a recipient is most likely to engage with content based on their past behavior and interactions.

By focusing on whether a specific individual should receive content in the next cast, Person Cadence allows for more tailored communication strategies. This can enhance user experience by ensuring that recipients are not overwhelmed with messages, or conversely, that they are adequately engaged with content that is relevant to their interests and stage in the buying journey.

The other options relate to broader concepts that may not capture the targeted, individual-focused nature of Person Cadence. For instance, while the overall frequency of marketing messages is important, it does not account for personal preferences or behaviors. Similarly, average engagement rates or recipient classes in the marketing funnel do not directly address the specific timing and appropriateness of messages for individual recipients.