What does Stream Cadence describe?

Stream Cadence describes the regular intervals at which recipients receive content within an engagement program in Marketo. This concept is crucial for maintaining engagement and ensuring that recipients are not overwhelmed with too much information at once or left waiting too long for communication. Proper cadence allows marketers to effectively nurture leads by delivering timely and relevant content, fostering a consistent relationship between the brand and its audience.

Understanding cadence is vital for optimizing the flow of communication; it enables marketers to plan their outreach in a way that aligns with their overall strategy and the needs of the recipients. This ensures that interactions remain relevant and engaging, thereby enhancing the likelihood of achieving campaign goals.