What does the flow dictate in a smart campaign?

The flow in a smart campaign is fundamentally about defining the specific actions that will take place as part of the campaign. This is where you determine the operational steps that the campaign will execute based on the triggers and criteria set forth in the campaign's setup. The flow can include actions such as sending emails, updating lead statuses, adding leads to lists, or notifying team members, among other activities.

This focus on actions is crucial because it directly impacts how the campaign engages with leads and customers. The decisions made within the flow section allow marketers to automate processes and personalize outreach, ultimately influencing the effectiveness of the marketing efforts.

In contrast, the options that deal with who receives the marketing materials, when the campaign is executed, or how performance metrics are reported pertain to different aspects of the campaign management process. While they are essential components of a smart campaign structure, they do not encapsulate the specific design and implementation of the actions that occur, which is the primary role of the flow.