What information does the People by Status Report provide?

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The People by Status Report provides insights into the grouping of individuals based on their current status within the Marketo system. This report categorizes people into various stages such as 'Leads', 'Contacts', 'MQLs' (Marketing Qualified Leads), and 'SQLs' (Sales Qualified Leads), allowing marketers to understand better how many leads are at each stage in their customer journey. By aggregating people based on these statuses, marketers can analyze the flow of leads through their sales funnel and assess the effectiveness of their marketing strategies in nurturing these leads.

The incorrect choices do not align with the specific function of the People by Status Report. Web activity grouped by company pertains to tracking company engagement rather than individual lead statuses. Email click and open rates reflect campaign performance metrics, while program success metrics evaluate the effectiveness of particular marketing programs, neither of which provides a breakdown or grouping of individuals by their status.

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