What is considered a method to manage engagement in Marketo?

Using forms and landing pages is a fundamental method to manage engagement in Marketo because these tools facilitate the collection of leads and enable marketers to capture important data about their audience. Forms can be embedded on landing pages, allowing users to provide their contact information, preferences, and other details. This data helps in segmenting the audience effectively and enabling personalized communication based on user interests and behaviors.

Landing pages, when designed effectively, can also drive conversions by focusing on specific offers, events, or campaigns. The interaction that takes place through these pages informs marketers about the interests of potential customers, which can then be used to tailor future communications, thereby enhancing engagement strategies.

The other options, while relevant to marketing strategies, do not primarily focus on the foundational elements of engagement management in Marketo. Email marketing is just one aspect of engagement; integrating with social media typically extends beyond Marketo’s core functions; and conducting surveys, while valuable for gathering insights, is less about direct management of ongoing engagement compared to using forms and landing pages.