What is housed within Design Studio?

The Design Studio in Marketo Engage is specifically designed to house creative assets that are integral to marketing campaigns. This includes landing pages, forms, emails, snippets, and images/files. These components are essential for creating effective marketing materials that engage with potential leads and customers.

Landing pages serve as dedicated spaces for conversion, forms capture lead information, emails are used to communicate with your audience, snippets allow for reusable text within emails or landing pages, and images/files enhance the visual appeal and professionalism of the materials. This centralized location for design components makes it easier for marketers to manage, update, and deploy their assets consistently across campaigns.

In contrast, lead scoring mechanisms, campaign performance reports, and the database of person records are housed in other sections of Marketo. Lead scoring is typically managed in the administration settings or within the Database section, campaign performance reports can be found in the Analytics section, and the database of all person records is located within the main database interface. Each of these serves distinct functions that are separate from the creative design elements found in the Design Studio.