What is the difference between batch campaigns and trigger campaigns?

The distinction between batch campaigns and trigger campaigns lies primarily in their execution models and the criteria they use for targeting recipients. Batch campaigns are designed to run at scheduled times and typically focus on segments of data that meet specific criteria or filters. They process a predefined list of recipients all at once, making them ideal for mass communication where individual recipient actions are not considered.

On the other hand, trigger campaigns are more dynamic and are initiated by specific actions or events taken by individuals, such as clicking a link or filling out a form. This means they require at least one trigger event to activate, which sets them apart from batch campaigns. Trigger campaigns respond in real-time to these events, allowing for a more personalized approach to marketing.

This understanding of how each type of campaign operates clarifies why the correct answer highlights that batch campaigns are executed based on filters, while trigger campaigns specifically rely on tangible triggers from recipient behavior.