What is the function of Forms in Marketo?

Forms in Marketo play a crucial role in collecting lead information and facilitating engagement with prospects. When users fill out a form, they provide essential data such as their name, email address, and other relevant details. This data collection is vital for building a marketing database and understanding the audience better.

Once the information is captured, it allows marketers to segment leads and tailor their follow-up communications accordingly. By nurturing these leads, marketers can improve engagement, personalize marketing messages, and ultimately drive conversions.

The other functions listed – restricting access to marketing materials, evaluating marketing events, and automating social media postings – are not the primary purposes of Forms. Forms are specifically designed for data collection and engagement, making option B the correct answer.