What is the initial status of any new asset created in Marketo?

When a new asset is created in Marketo, its initial status is set to Draft. This allows users to build, edit, and finalize the asset before it is available to the public or visible to the intended audience. The Draft status is essential because it provides a safe environment for making adjustments, testing functionalities, and ensuring that everything is ready for launch.

Once the asset is fully developed and approved, users can then publish it, changing its status to Published. This initial Draft status helps maintain quality control and prevents incomplete or erroneous assets from being exposed to end users. Thus, it is a fundamental aspect of the asset management process in Marketo that emphasizes preparation and review prior to public availability.