What is the intended function of operational emails?

The intended function of operational emails is primarily to provide critical or auto-response information. These emails are designed to deliver transactional, necessary updates that keep customers informed about important actions related to their account or interactions with a company. This can include confirmations of purchases, password resets, shipping notifications, or any alerts related to service updates.

Such emails are distinct from marketing communications, which aim to promote products or engage customers through marketing campaigns. Operational emails are usually expected by the recipient and help ensure smooth communication regarding transactions or services, fulfilling a crucial role in customer experience management. While they may not focus on sales or direct marketing efforts, they serve to maintain customer satisfaction and operational efficiency.