What is the key difference between Email Metrics and Web Metrics?

The key differentiation between Email Metrics and Web Metrics lies in their core focus and what they measure. Email Metrics are specifically designed to measure the effectiveness of email campaigns. This includes metrics such as open rates, click-through rates, bounce rates, and conversion rates that can provide insights into how recipients are interacting with the emails sent to them.

On the other hand, Web Metrics assess audience engagement and behavior on websites. These metrics can include page views, unique visitors, session duration, and bounce rates, among others. They are crucial for understanding how users interact with web content, track site performance, and evaluate the effectiveness of marketing strategies related to the website.

This distinction underlines that while both sets of metrics aim to analyze engagement, they do so in different contexts—emails versus web pages—using various methodologies and metrics suitable for those channels. Consequently, option B accurately highlights this fundamental difference in purpose and application between Email Metrics and Web Metrics.