What is the maximum number of segments allowed within a segmentation?

The maximum number of segments allowed within a segmentation in Marketo Engage is 100. This limitation ensures that users can effectively manage their marketing efforts without overwhelming their campaigns or data structure. Each segment represents a distinct subset of your overall audience, allowing for targeted messaging and personalization based on specific criteria such as behavior, demographics, or engagement levels.

Having a cap of 100 segments helps to maintain clarity and organization within segmentation strategies, enabling marketers to focus on creating meaningful distinctions in their audience for more effective marketing campaigns. While segmentations can become complex, this limit ensures that marketers can still leverage detailed targeting without complicating their initiatives too extensively.

In contrast, options suggesting higher numbers (like 200 or unlimited) do not align with the platform’s structured approach to segmentation, which aims to balance depth of segmentation with manageability.