What is the purpose of having an Acquisition Program for each record?

Having an Acquisition Program for each record serves primarily for reporting purposes. This means that by associating each lead or contact in the database with a specific Acquisition Program, marketers can more effectively track the source and effectiveness of their marketing efforts. This association enables organizations to analyze which programs are attracting leads, how well those leads convert, and the overall ROI of different marketing channels. By having clear visibility of where each record originated, marketers can make informed decisions about future campaigns and refine their strategies based on historical data. This ability to generate detailed reports based on Acquisition Programs is crucial for understanding program performance and guiding budget allocation.