What range of capabilities does Analytics provide?

The capability of Analytics in Marketo is primarily focused on providing comprehensive reporting options that help users understand program performance. This functionality allows marketers to track metrics such as engagement, conversions, and overall effectiveness of their campaigns. By analyzing this data, marketers are able to make informed decisions, optimize their strategies, and ultimately improve their return on investment.

The other options mentioned, while important, do not directly align with the core functionalities of Analytics. Design tools for emails and landing pages relate to creating assets rather than analyzing their success. Sales tracking tools are typically associated with CRM systems rather than analytics platforms. Website building features focus on creating websites rather than analyzing performance. Therefore, the emphasis on reporting in option B is crucial for data-driven decision-making in marketing efforts.