What should be a key consideration when designing a snippet?

A key consideration when designing a snippet is the clarity of the message. Clarity ensures that the intended message is easily understood by the audience, which is crucial for effective communication in any marketing material. When the message is clear, it can engage recipients and prompt them to take the desired action, whether that is clicking a link, reading more content, or making a purchase.

While elements such as the number of images, length of the snippet, and color scheme can contribute to the overall effectiveness of the snippet, they should always support the clarity of the message rather than detract from it. For instance, too many images might clutter the design and confuse the recipient or a complex color scheme might distract from the message rather than highlight it. Therefore, prioritizing clarity will always lead to better engagement and outcomes in snippet design.