What should you do if the scheduled start time is within 25 hours for an email program?

Choosing to send the email the next day at the same local time is the most effective approach when the scheduled start time is within 25 hours. This option ensures that the email reaches recipients at a time when they are most likely to be engaged, typically aligned with their local situation and behavior patterns.

When an email is scheduled within such a tight timeframe, there may not be enough time to make necessary adjustments or optimizations to the campaign. Sending the email the next day at the same local time offers a balance between timely delivery and allowing for any last-minute changes that may enhance the program’s effectiveness.

In contrast, sending the email at a fixed UTC time could lead to confusion for recipients in different time zones and potentially lower engagement rates. Delaying all emails until a more convenient time may disrupt the campaign schedule unnecessarily, while restarting the program to reschedule could introduce inefficiencies and might also cause additional delays. Choosing the same local time for the next day is a more practical and strategic choice, maximizing the chances of achieving a successful outcome.