What type of content can be personalized using Dynamic Content?

Dynamic Content enables marketers to tailor elements in emails or landing pages based on audience segments, which enhances relevance and engagement. This capability allows for a more personalized experience for different user segments by adapting content based on factors such as demographics, behavior, or engagement history. For instance, a marketer could show different product recommendations or promotional messages to different segments based on their past purchases or interests.

While other content types, like subject lines, images, or videos, may also have some level of customization, Dynamic Content specifically revolves around changing these elements based on the audience's characteristics. This transformative approach improves the effectiveness of marketing campaigns, leading to better engagement and conversion rates as it delivers content that resonates with the specific audience segments.