What type of content can be included in a Stream within an Engagement Program?

The correct answer is that Streams within an Engagement Program can include emails and other programs. Engagement Programs in Marketo are designed to nurture leads with a series of relevant content over time, and Streams are the means by which content is delivered.

By incorporating emails as well as other types of programs, such as webinars or events, marketers can create a diverse and comprehensive nurturing experience tailored to the needs and interests of their audience. This flexibility allows for a more strategic approach to engage leads, keeping the content dynamic and relevant, which ultimately improves engagement outcomes.

Other options are limited in scope. While text-based emails, images, and graphics can certainly be components of the broader content strategy in Marketo, they alone do not capture the full range of delivery mechanisms available within a Stream. Similarly, social media posts are generally outside the purview of Engagement Programs, which focus primarily on direct lead contact through email and programmatic interactions.