What type of metrics does the Campaign Email Performance report offer?

The Campaign Email Performance report provides performance metrics grouped by smart campaigns. This report is specifically designed to give marketers insights into how different email campaigns are performing by aggregating key performance indicators such as open rates, click-through rates, and engagement levels. By grouping the metrics according to the smart campaigns, this report allows marketers to analyze the effectiveness of each campaign in achieving its goals.

Metrics such as customer demographics, sales conversion rates, and website bounce rates are not the primary focus of this report. While they can be relevant for overall marketing analysis, they fall outside the specific scope of email campaign performance analysis that this report addresses. This makes the ability to view performance metrics organized by individual smart campaigns invaluable for optimizing email marketing strategies.