What types of items can be cloned in Marketo?

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Cloning in Marketo is a versatile feature that allows users to create copies of existing assets for efficiency and consistency. In this case, the correct answer highlights that programs and local assets can be cloned.

When cloning programs, users can replicate the structure, settings, and assets associated with a program, making it easier to manage similar initiatives without starting from scratch. Local assets, which include items like landing pages, emails, and forms that are tied to specific programs, can also be cloned to maintain consistency across campaigns. This feature significantly streamlines workflows, especially for teams managing multiple similar marketing efforts.

Other items mentioned, such as reports or various campaign elements, may not be included in the cloning capabilities, as they often require unique context or data to remain meaningful. Therefore, focusing on programs and local assets underscores the practical utility of cloning within Marketo, enabling marketers to leverage existing work effectively.

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