What will happen during progressive profiling for returning visitors?

Progressive profiling for returning visitors is designed to enhance the user experience by gathering more information about them over time without overwhelming them with questions all at once. During this process, returning visitors will encounter additional questions that were not asked in their previous interactions, allowing marketers to build a richer profile of each individual. This method ensures that questions are strategically spaced out rather than bombarding users with a long list of inquiries in one session.

Returning visitors benefit from an ongoing dialogue where questions are introduced progressively based on what the system already knows about them. This approach not only increases the likelihood of compliance with answering questions but also provides valuable insights into the visitor's evolving interests and needs. The focus is on collecting new information while respecting the existing data already in the system, making the interaction feel more personalized and relevant.