Where in the email can you usually find a snippet?

A snippet in an email typically refers to a preview of the email's content that can appear in the header or subject line, providing recipients with a brief insight into what the email contains. This is particularly useful for capturing the recipients' attention and encouraging them to open the email. Snippets are often derived from the subject line or the initial lines of text in the email and are designed to give a glimpse of the main content.

Snippets are not commonly placed in the footer of the email, which usually contains unsubscribe links, contact information, or legal disclaimers, nor are they found in the body or margin, which contain the main content and design elements of the email itself. Thus, the header is the most appropriate location for a snippet, reinforcing the effectiveness of the email marketing strategy in engaging recipients right from their inbox.