Which component of a smart campaign specifies the actions to be performed?

The component of a smart campaign that specifies the actions to be performed is identified as the Flow. In Marketo Engage, the Flow section of a smart campaign contains the steps or actions that dictate what will happen to leads who meet the criteria defined in the Smart List. This can include actions such as sending an email, adding a lead to a list, changing lead scores, or triggering webhooks.

The Flow is critical because it transforms the conditions identified in the Smart List into tangible actions, thus allowing marketers to create automated workflows that guide leads through different stages of the customer journey.

In contrast, the Smart List defines the criteria for lead selection, determining who qualifies for the campaign. The Schedule determines when the campaign is set to run, and the Segment organizes leads into specific groups for targeted messaging. While all these components work together to create an effective campaign, it is the Flow that directly specifies the actions taken based on the conditions met.