Which feature allows A/B testing in Email Programs?

The feature that enables A/B testing in Email Programs is Performance Testing. This functionality is specifically designed to help marketers evaluate different versions of an email. By creating multiple variants and measuring their performance based on metrics such as open rates, click-through rates, and conversions, marketers can determine which version of the email resonates best with the audience. This testing is critical in optimizing email campaigns for better engagement and effectiveness.

Performance Testing in Marketo allows users to set parameters such as the percentage of recipients who will receive each variant and the criteria for how the winning variant is chosen. By utilizing this feature, marketers can leverage data-driven insights to enhance their email marketing strategies. This makes it a vital tool for improving overall campaign performance and aligning with the goals of marketing efforts.