Which of the following can be included in a program asset?

A program asset in Marketo refers to the different components that can be utilized within a marketing program to support campaigns and activities. The correct answer indicates that both landing pages and emails can be included as part of a program asset.

Landing pages are essential for capturing leads, providing information, and engaging with audiences by driving traffic to specific offers or content. Emails play a crucial role in communication, allowing marketers to reach their audience directly with targeted messages, promotions, and updates. Together, these elements form a cohesive marketing strategy, facilitating lead nurturing and conversion.

Including both landing pages and emails in a program allows for a more comprehensive approach to campaign execution, leveraging different touchpoints to engage prospects and customers effectively. Other choices, focusing on reports or lists, do not encompass the primary assets that directly interact with users and drive engagement within a program.