Which of the following is classified as a Local Asset in Marketo?

In Marketo, a Local Asset refers to assets that are created and managed within the specific context of a Marketo instance, as opposed to being part of a broader global or shared asset pool. Smart Campaigns are classified as Local Assets because they are defined and configured at the instance level. Each Smart Campaign is tailored to meet specific marketing automation needs, campaign objectives, or operational practices unique to that instance.

Local Assets like Smart Campaigns enable marketers to implement personalized actions, trigger specific workflows, and automate processes based on the audience's behaviors or attributes tailored specifically to that database. This makes Smart Campaigns highly versatile and essential for executing targeted marketing strategies that align with local business goals.

While assets such as webinars, targeted ads, and surveys are essential components of marketing strategies, they often involve broader configurations or integrations that extend beyond the singular Marketo instance, making them classified differently in terms of asset management.