Which of the following is a key feature of Marketo Engage?

The key feature of Marketo Engage is lead management and email marketing. Marketo Engage is primarily designed as a marketing automation platform that focuses on optimizing the lead generation and nurturing processes. This includes sophisticated tools for lead management, such as scoring, segmentation, and nurturing leads through personalized email marketing campaigns. The ability to effectively manage leads and automate email marketing efforts is central to the platform's purpose, allowing marketers to engage prospects at various stages of their buyer journey efficiently.

While project management, sales forecasting, and social media monitoring are important functions in marketing and sales, they are not the core focus of Marketo Engage. Instead, the platform excels in helping organizations streamline their marketing efforts, particularly through lead-driven strategies and tailored communication via email, which are critical for driving conversions and enhancing customer relationships.