Which of the following is included in Marketo's reporting features?

Revenue attribution insights are a key feature of Marketo's reporting capabilities. This feature allows users to understand how various marketing activities contribute to revenue generation. By tracking customer interactions and connecting them to sales outcomes, Marketo enables marketers to attribute revenue to specific campaigns or touchpoints in the customer journey. This is essential for evaluating the effectiveness of marketing strategies and optimizing future efforts based on data-driven insights.

Other options, while relevant to broader marketing analytics, do not fall under Marketo's specific reporting features. For instance, sales forecasting tools are typically more aligned with CRM systems that manage sales pipelines, rather than marketing automation platforms. Market trend analysis often requires external data and analysis tools outside Marketo’s scope, while website traffic statistics are generally captured through web analytics solutions rather than through the focused marketing metrics that Marketo offers. The distinguishing factor of revenue attribution insights makes them a critical and unique aspect of Marketo's reporting functionalities.