Which report is NOT a replacement for Google Analytics?

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The Landing Page Performance report does not serve as a replacement for Google Analytics because its primary focus is on analyzing the performance metrics of landing pages directly within Marketo. While it provides insights on metrics like visits, conversions, and engagement specific to landing pages created in Marketo, it lacks the broader website traffic analysis that Google Analytics offers, including user behavior across an entire site, traffic sources, and user demographics.

In contrast, the other reports listed, such as Email Link Performance and Program Performance, can provide similarly scoped insights that can be used to measure the effectiveness of specific marketing efforts, making them more comparable to some functionalities offered by Google Analytics. The People by Status Report also allows for tracking engagement and categorization of users, which echoes some of the user tracking capabilities seen in Google Analytics. However, the comprehensive overview and multifaceted analysis provided by Google Analytics cannot be substituted solely by the Landing Page Performance report.

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