Which report provides performance statistics on individual email links?

The report that provides performance statistics on individual email links is the Email Link Performance report. This report is specifically designed to give detailed insights into how each link in an email has performed, including metrics such as the number of clicks, the overall engagement with those links, and the conversion rates associated with them. By focusing on individual links, marketers can assess which links capture their audience's interest and which may require optimization or a different approach in future campaigns.

Understanding link performance is crucial for refining email marketing strategies, as it allows marketers to tailor content more effectively to meet the preferences of their audience. The insights derived from this report can lead to improved click-through rates and, ultimately, better campaign success.

Other reports listed, such as the Email Performance Review and Sales Insight Email Performance, provide broader overviews of email campaign effectiveness but do not drill down into specific link performance. The People by Status Report focuses on the status of individuals in the database rather than email analytics, making it irrelevant to link performance analysis.