Which tool in Marketo is used to visually map out marketing processes?

The Program tool in Marketo is designed to visually map out and manage various marketing processes within a campaign. It allows marketers to organize and streamline their activities by setting up programs that can include various assets such as emails, landing pages, and forms, as well as flows and triggers that dictate how leads move through different stages of the marketing funnel.

Within the Program tool, users can create a visual representation of their marketing strategies, enabling them to better understand the workflow and interconnectivity of their marketing efforts. This mapping capability assists marketers in planning, executing, and analyzing their campaigns effectively.

The other tools mentioned serve different functions: the Dashboard tool focuses on presenting key metrics and insights, the Reporting tool is used for generating reports based on campaign performance, and the Traffic tool is primarily concerned with managing lead flow through different paths rather than visually mapping out processes.