Which type of asset can be accessed by any program in Marketo?

The correct answer is that a global asset can be accessed by any program in Marketo. Global assets are designed to be reusable across multiple programs, which enhances efficiency and collaboration within your marketing efforts. This means that once a global asset, such as a template, design, or content piece, is created and stored, it can be utilized by any program without the need to recreate it. This capability allows marketers to maintain consistency in branding and messaging across different campaigns and programs.

In contrast, program-specific assets are limited to the program in which they are created, making them not accessible to other programs. Local assets, similar to program-specific assets, are also confined to specific areas and cannot be shared across the entirety of Marketo. Dynamic assets, while versatile and capable of changing based on certain criteria, still do not provide the universal access that global assets do. This highlights the importance of global assets in streamlining workflows and ensuring a cohesive marketing strategy.